Medical Laboratory Observer Publishes Article by Ortho’s Michael S. Iskra

Medical Laboratory Observer Publishes Article by Ortho’s Michael S. Iskra

Dec 22, 2016
“Laboratory directors report that the majority of their facilities test negative for strategic influence. This needs to change, and the good news is, it can,” Michael S. Iskra, president of North American Commercial Operations at Ortho, wrote in his article for Medical Laboratory Observer.
 
“Now more than ever, hospital laboratory personnel have the opportunity—or rather, the mandate—to convey the story of their department’s value, so that it will be treated with the respect and significance it deserves by hospital administrators.”
 
Read the full article:
 
http://www.mlo-online.com/laboratories-can-drive-hospital%E2%80%99s-strategic-priorities
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